The Dice Kayek philosophy transcends fashion, celebrating the architecture and aesthetic of each piece through its form, structure, detail, and silhouette. Dice Kayek is woven from a rich tapestry of influences, from Turkish heritage to modern Paris.
Sisters Ece and Ayse Ege launched Dice Kayek in 1992. Over the past three decades, the brand has built a reputation for its carefully curated universe: one in which tradition combines with modernity, film, art and personal memories inform design, and architectural lines build strong structural silhouettes. A modern take on couture and craftsmanship underpin the Turkish heritage brand, which is based in Paris.
In 1992 and after seeing a gap in the market Ece Ege created a collection of 15 white poplin shirts using the best lustrous Egyptian cotton with a high thread count. This first foray attracted the attention of many key people in the fashion industry and the following year, with sister Ayşe Ege, they continued to expand the white shirt collection.
For the first time, Dice Kayek presented a complete women’s ready-to-wear collection in Paris in 1993, to critical acclaim. Women's Wear Daily commented, “Their gauzy poet blouses and coats with bows have found a quick following here among the fashion romantics, especially considering that this was their first runway show.”
With the support of the fashion group Mitsui & Co Tokyo, the sisters also launched a diffused line in Japan at the height of the diffusion craze.
In 2002, Dice Kayek was invited by the South Korean government to present its FW 2002-03 collection at Seoul Fashion Week and then in Japan the following year. That same year, Ece Ege also became the Artistic Director of the Japanese fashion house Hanae Mori, cementing a long tie both personally and professionally in Asia.
In 2004, Dice Kayek joined forces with the Ayaydın-Mirogilio group to create the Turkish contemporary ready-to-wear brand Machka, naming Ece Ege as Creative and Artistic Director of the brand. This resulted in the launch of Dice Kayek Pink, which diffuses their fashion vocabulary into a contemporary style and price-segmented collection, primarily targeting an Asian clientele.
Dice Kayek has many new projects in progress and has a strategy to bridge a solid and direct relationship with their customers, who are each happy to receive personalized service, contrary to many other luxury brands. In this context, seasonal pop-up spaces in the most exclusive hotels worldwide where it's very selective clientele can shop at will. Dice kayak intends to launch pop-ups at hotels in London, Cannes, Porto Cervo, and the Hamptons.
Dice Kayek is stocked in 45 countries worldwide at over 100 points of sales.
In September 2019, Dice Kayek launched its first flagship boutique at 15 Rue Saint Benoît, 75006, in Paris. The new space showcases a full range of Dice Kayek ready-to-wear, exclusive couture pieces, shoes, as well as covetable accessories. Designed by Belgian architect Bernard Dubois, the boutique is highlighted by striking tones of green and pink marble, brass fittings, and plush carpets. The focal point of the retail experience is a VIP boudoir for clients seeking an extra service and time to discover the collections with our style advisors.
As part of an exhibition to celebrate the year of Turkey in France at the Musée des Arts Décoratifs, Paris, Dice Kayek showed their Istanbul Contrast collection. Focused on significant symbols of Istanbul’s diverse cultural history, the collection was lauded by top international fashion critics. Vogue Italia's Elisa Pervinca Bellini wrote “In the embroideries and details, in the silhouettes and lines of the two sisters’ collection there is a strong focus on the lights, the symbols and the allure of old Constantinople.” Istanbul Contrast later became a traveling exhibition and was shown at the Istanbul Modern Museum in 2010 and the Amsterdam Museum, 2011.
In 2013, to coincide with the Salone del Mobile 2013 Milan, the Turkish design firm Demirden Design invited six designers, among them Matthew Lehanneur, Arik Levy and Dice Kayek, to create a work out of Turkish marble, to be unveiled in an exhibition titled ‘Bathing in Light’. For the project, Ece and Ayşe Ege created an exceptional installation called Nebula, which integrated the marble into a minimalist, light-filled Turkish bath.
Dice Kayek was shortlisted for the third edition of the Victoria and Albert Museum's Jameel Prize. Three couture pieces from their Istanbul Contrast collection were displayed at the museum from December 2013 to April 2014. Beating 270 entries into the competition, they went on to win the covetable prize that was announced on December 10, 2013. The show then traveled to other museums around the world including Sharjah Museum, UAE, and Hermitage-Kazan Museum, Russia.
In 2014, Dice Kayek’s collections were expressed as short fashion films with the titles Pearl SS 2014, Noir SS 2014, Blue FW 2014-15, and White FW 2014. Creating another dimension to their work and diffusing the brand's identity, they collaborated with Marie Schuller from SHOW Studio London among other established filmmakers. Well received, the films were consequently exhibited at the Istanbul Design Biennale.
Dice Kayek proposes sculptural and sharp collections, cut with uncompromising, surgical precision. A play on textures with a touch of Parisian, timeless and ultrachic, Dice Kayek gives women posture and presence.
Seduced by the feminine collections, an array of international celebrities became loyal fans of Dice Kayek and are proud to wear its creations. Celine Dion, Sharon Stone, Amal Clooney, Naomi Campbell, Rita Ora, Anne Hathaway, Julia Roberts, Penelope Cruz, Keira Knightley, or Julianne Moore are each dedicated
to the unique and chic creations.